Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects. 5 step Social Media campaigns.

Course 40

Course Training Social Media Press Release 40

Twist Image

NOVEMBER 29, 2011

Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. press release. Tags: advertising campaign. Is there a sure-fire way to be successful using Twitter ?

Twitter 103

Twitter Press Release Tumblr ROI 103

Devumi

AUGUST 22, 2014

According to a press release posted by Instagram, the goal of the new ad analytics tools is to: “Help brands better understand the performance of their paid and organic content on Instagram.”. Here, you can preview your future campaigns, and even work on collaborations before launching them. Ad Insights. Ad Staging.

Analytics 74

Analytics Instagram Tools Wikimedia 74

Adam Sherk

AUGUST 16, 2010

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

FEBRUARY 9, 2010

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. What Horrible Things Did Time Magazine Do in 1964? With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Writtent Blog

JUNE 5, 2013

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

Small Business 100

Small Business B2B Strategy Content 100

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. .

Class 85

Class Training Social Media Case Study 85

ProBlogger

JULY 20, 2011

And yet, having been a newspaper and magazine editor and journalist for over 17 years (and a proud blogger for three years), I know that it’s still worth trying. Don’t just send a press release saying that you have a blog. Think about niche magazines and trade publications as well as the bigger names. Do not spam.

Press Release 40

Press Release How To eBook Travel 40

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Send out a press release or feature article and get your logo on the team uniforms. Set up a PPC campaign. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

AUGUST 18, 2012

I spent the first two months after launch on a PR campaign to make my site stand out. To start, I told friends and family, handing out business cards, hung flyers, wrote press releases, and added links to my email and forum signatures. I paid for a Facebook advertising campaign during the first month my site was live.

Press Release 41

Press Release SEO WordPress Sites 41

Little Web Giants

FEBRUARY 26, 2014

The same content can be recast into blogs on your website, emails to your database, press releases, articles for online and printed magazines, and various types of presentations (e.g. Content is the magnet to draw people to your business and if done well it can go viral. speeches, training).

Social Media 28

Social Media Eventful Press Release Analytics 28

Diva Marketing Blog

MAY 19, 2009

Liz Gumbinner Offline, Liz Gumbinner is a New York-based freelance ad agency creative director and copywriter who's developed award-winning campaigns for brands including Old Navy, Mitsubishi, Ray Ban, and Universal Theme Parks. For example, 1-800-Flowers did a great campaign recently honoring mom bloggers. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

ProBlogger

JANUARY 11, 2012

Two years on, I still have a lot yet to learn, but I have gone from writing simple news stories to being featured in major industry trade magazines/blogs, and large environmental advocacy sites among others. If we then should we see success from the campaign, we would be able to afford the higher rate. (I

SEO 42

SEO Directory Industry Sites 42

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Writtent Blog

OCTOBER 1, 2013

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. The concept of a campaign mindset has started getting some serious coverage on the marketing scene, and there’s good reason behind it. Be Super Responsive.

Advertising 96

Advertising Content Marketing Press Release 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JANUARY 21, 2014

” The most popular events had elements of both “broadcast” and “viral” campaigns. Kiva is a nonprofit, and they didn’t use any paid media, so there were no paid campaigns to interfere with the analysis. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it. C’mon.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 18, 2016

You can create really targeted streams of content for, like I said earlier, campaigns around topics for specific verticals or audience segments. So you can automatically trigger your workflows, your email campaigns, your marketing programs, whatever it is that you’re doing once somebody fills out this form. Hana: You got it.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press? Ask Andy Beal, or just read this post.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

Statistics 190

Statistics Research Social Media B2B 190

Diva Marketing Blog

FEBRUARY 1, 2010

There is nothing wrong with being personal about the Tweets as long as what you write does not attack the company or in my case the campaign. or employee magazine. CEO always approves a press release or speech before it is released, whereas that is not the way real-time social media channels work. Jim Alexander.

Social Media 81

Social Media Marketing Authentication Blogger 81

Waxing UnLyrical

MARCH 25, 2015

Baxter and her husband, Clem Whitaker, joined forces to launch Campaigns, Inc., It was called Campaigns, Inc. Even today, the tactics they created and used to attack Sinclair in the 1930s are still widely used in campaign strategy more than 80 years later. the first political-consulting firm in the history of the world.

Meeting 100

Meeting Newsletter Press Release Library 100

Techipedia: Tamar Weinberg

MARCH 24, 2010

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. …and so on.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

APRIL 8, 2013

Because magazine and newspaper editors are pros at coming up with content ideas. Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. This is especially great newsletter content if you handle work your clients outsource to you.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

AUGUST 3, 2016

With over a decade in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. There are a lot of moving parts here but the really big one is links, and any serious search engine optimization campaign will require link building to succeed. Jeremy Rivera. Did you like this?

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. News Releases and Pitches. These are common in newspapers and magazines—more print types of content.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. News Releases and Pitches. These are common in newspapers and magazines—more print types of content.

Types 60

Types Content Diagrams Posterous 60

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. This is a great idea for launch events or press conferences. You could even let your employees advocate for your products or services during your social media campaigns.

Examples 145

Examples Social Media Brands Content 145