Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

B2B 217

B2B Brands LinkedIn Influencer 217

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Run customer surveys and benchmark them against your social listening data. Integrate trending topics in your marketing campaigns.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Discover your current Brand Visibility Score.

Trends 72

Trends Marketing Wikipedia Survey 72

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance.

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. LinkedIn's Career Advice feature is the Match.com of mentorship.

Google 123

Google API Microsoft LinkedIn 123

The Realtime Report

SEPTEMBER 3, 2020

Other methods include running a spam link campaign to bring on/cause a google penalty, or even hacking a website. The Survey. Our survey can reveal that 18.3% of those surveyed haven’t sabotaged a competitor, whilst just a tiny 0.3% Running a negative SEO campaign – 14%. The Main Findings. Encouragingly, 81.7%

Study 184

Study Reputation Survey SEO 184

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

SocMed Sean

JANUARY 21, 2019

Try identifying and following their employees on networks like Twitter and LinkedIn. This isn’t a new concept, it’s been around forever and have been successful (remember Faberge shampoo’s “and they told 2 friends and so on…” campaign?) Want to know when they launch a new product?

ROI 269

ROI Social Media CSR Knowledge Base 269

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. An effective email campaign can be used to power a firm’s online review strategy. Linkedin – Pratik Dholakiya // Facebook – @pratik.dholakiya. Source: [link].

Review 123

Review Apparel Reputation Survey 123

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This is where the fun stuff comes in: social media.

Data 62

Data B2B How To Metrics 62

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Company 124

Company B2B Loyalty Survey 124

Laurel Papworth

APRIL 25, 2021

Instagram Reels and surveys, Pinterest and Shopify, Twitter and #StopAsianHate (impact of media and politicians on hate groups), TikTok employs an Influencer for 3 months Influencer campaign and other stuff. and their Shopify store Debate on declarative surveys vs behavioural analysis? Newsfeed feedback.

News 52

News Social Media Instagram Survey 52

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Source: LinkedIn. According to LinkedIn , the median salary for a social media manager in the United States with 1-5 years of experience is $41,900. Is it just their Instagram account, or do they have Facebook, Twitter, Snapchat, Pinterest, LinkedIn, Yelp, and YouTube? Number of platforms.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. Product Guides: Bring eCommerce products into the spotlight.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. versus 2.87 on a five-point scale).

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

MARCH 29, 2023

It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Data from a Q1 2023 Sprout pulse survey reveals that 68% of consumers report feeling more connected to brands when they see employees posting about them. Now, it’s the new norm.

Social Media 101

Social Media Strategy Team Review 101

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Your campaign hashtags. 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. billion views certainly proved that TikTok was the right space for this type of campaign.

UGC 139

UGC Hashtag How To Meme 139

Koka Sexton

JUNE 18, 2023

Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Leads can be generated through different sources, such as online ads, email campaigns, search engine optimization (SEO), and referral partnerships. Explore different ways to generate leads!

Discount 59

Discount eBook Campaign Process 59

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. There is Dunkaroos and Pokémon cereal now.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 108

Strategy Metrics Team Social Media 108

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. Track brand mentions and campaigns with Keyhole 5. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.)

Instagram 52

Instagram UGC Hashtag Guidelines 52

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. About the State of Social Media survey and data. — The data: Who took part in the survey? Company size.

Report 111

Report Data Social Media Research 111

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. LinkedIn is also a great way to reach shareholders, analysts and business leaders. Guest Post by Kristie Aylett.

Conversation 100

Conversation Project Metrics Survey 100

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to our Social Trends 2020 survey , only 30% of organizations run advocacy programs. The more integrated you are, the more ROI you’ll see. Get Started.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Pixlee

MARCH 17, 2021

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. In fact, if used right, unboxing videos can help create product awareness, promote seasonal deals and campaigns, and boost engagement.

Video 98

Video UGC Sample Samples 98

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 LinkedIn: 500 million members. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion monthly active users. Social media has changed that entirely.

Social Media 111

Social Media Trends Report Survey 111

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Connect with her on LinkedIn or Twitter.

Content 124

Content Brands Findability Marketing 124

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. B2B brands have more scope on LinkedIn and Twitter. Help your executives build a notable online presence with an active and professional LinkedIn profile. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. 30% of surveyed consumers are more likely to purchase a product in-store endorsed by a non-celebrity blogger than by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60