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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But that was only phase #1 of the campaign. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands. But it isn’t just about engagement; influencers can drive real action.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

B2B 130
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

LinkedIn 177
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130