Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 186

Influencer Campaign Marketing B2B 186

Hootsuite

MARCH 27, 2024

But you also need to understand their limitations compared to other social ads. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Today

FEBRUARY 27, 2023

More ways to target your LinkedIn ad campaigns.

Campaign 189

Campaign LinkedIn Tips 189

Social Media Today

DECEMBER 21, 2021

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added.

Campaign 218

Campaign LinkedIn 218

Firebelly

SEPTEMBER 11, 2019

Just like football, LinkedIn requires teamwork and creative, strategic plays that focus on getting you to the end goal (or end zone). If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown.

Campaign 125

Campaign LinkedIn Tips Social Media 125

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Social Media Today

JUNE 10, 2022

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions.

Conversation 156

Conversation Campaign LinkedIn 156

Social Media Today

AUGUST 5, 2020

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19.

Campaign 215

Campaign LinkedIn 215

Social Media Today

MARCH 17, 2021

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform.

Campaign 218

Campaign LinkedIn Content Platform 218

Social Media Today

MARCH 15, 2021

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns.

LinkedIn 218

LinkedIn Campaign Platform Publishing 218

Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. What does this mean for employee advocacy on social media? Check out our Services here.

LinkedIn 127

LinkedIn Social Media Notification Curation 127

Ignite Social Media

JULY 27, 2020

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Today

MAY 29, 2023

The campaign aims to highlight how you can use the platform to find your ideal career path.

Campaign 147

Campaign LinkedIn Platform 147

Social Media Today

APRIL 5, 2023

Some valuable insights for your LinkedIn marketing efforts.

LinkedIn 193

LinkedIn Campaign Analysis Study 193

Social Media Today

MAY 29, 2023

The campaign aims to highlight how you can use the platform to find your ideal career path.

Campaign 157

Campaign LinkedIn Platform 157

Social Media Today

JANUARY 25, 2022

The new campaign aims to highlight LinkedIn's role in the evolving professional environment,

Campaign 148

Campaign LinkedIn 148

Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

Library 212

Library Influencer Campaign List 212

Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

Library 208

Library Influencer Campaign List 208

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Today

JULY 12, 2019

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants.

Campaign 167

Campaign LinkedIn Applications Conversation 167

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Today

MARCH 22, 2022

The option will provide another way to engage your LinkedIn audience, and maintain contact.

Newsletter 189

Newsletter LinkedIn Company Campaign 189

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Later

JUNE 21, 2021

Are you making the most out of LinkedIn? . LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips!

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms.

Organization 103

Organization LinkedIn Strategy Social Media 103

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. But they also need to remain nimble and have backup plans as the social space continues evolving.

Social Media 91

Social Media Brands How To Metrics 91

Social Media Today

JUNE 7, 2023

LinkedIn continues to integrate more generative AI elements.

LinkedIn 147

LinkedIn Campaign 147

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Today

JANUARY 23, 2019

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns.

Campaign 167

Campaign LinkedIn Platform Brands 167

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101