Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Diva Marketing Blog

NOVEMBER 16, 2011

Brian Solis has earned a reputation as guy who digs deep and comes up with insights that result in head nodding. From Klout scores to Twitter followers, many people are struggling with the idea of importance. However, his analysis quite often takes our own thinking into directions that might not have been as obvious to us. .

Klout 78

Klout Social Media Social Networking Influencer 78

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

JULY 22, 2014

Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.

Press Release 217

Press Release Nielsen Blogger SEO 217

Net-Savvy Executive

NOVEMBER 28, 2011

And while I won't attempt to settle the debate over how to measure influence, I want to point out that the topic is more interesting than whether Klout scores mean anything. Connect.Me (beta) A reputation-scoring system based on individuals recommending each other. Klout A single-score influence metric based on social network activity.

Influencer 98

Influencer FAQ API Klout 98

Net-Savvy Executive

NOVEMBER 28, 2011

And while I won't attempt to settle the debate over how to measure influence, I want to point out that the topic is more interesting than whether Klout scores mean anything. Connect.Me (beta) A reputation-scoring system based on individuals recommending each other. Klout A single-score influence metric based on social network activity.

Influencer 81

Influencer FAQ API Klout 81

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? Stop being lazy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

AUGUST 20, 2010

How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Influencing the influencer – learn about the new social media influencer, plus look at how tools like Klout measure influence.

Mashup 126

Mashup Resources Foursquare WordPress 126

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. Why your social media marketing campaigns aren’t working. Using Social Media to Protect Your Reputation (Dave Fleet). 4 ways keywords can drive your blog’s editorial calendar (SmartBlog on Social Media). 6 Ways to Optimize Your Blog for Search Engines (Social Media Examiner).

Klout 157

Klout Analysis Journal Curation 157

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If you’re hiring a social media marketing practitioner for your business, look at their Klout.

Social Media 251

Social Media Klout Influencer Feed 251

Webbiquity SMM

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. Diversify your promotion campaigns and have a plan. Instead of focusing all of our efforts on one platform or method of promotion, we tend to diversify our promotion campaigns. Well, a lot of it is about contacts.

Tips 168

Tips Influencer Blogger LinkedIn 168