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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
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Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204
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Tool Tuesday: PostRank Analytics

Akamai Marketing

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134
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Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth

Overview of Twitter and difference from Facebook, and other social media. Topics for tweeting and developing educational campaigns/games. The importance of Klout score to school leavers and graduate . Information about the courses. Tuesday 28th May , 4pm- Getting stated: Basic Twitter •. Your Voice Vs Organisation Voice.

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Fetching Friday – Resources Mashup & A Lot of Gear

Kikolani

This Is Why I Disabled My Klout Account – Robert disabled his Klout account to opt-out of a social scoring system that attempts to measure the the impossible – online influence. Here are the 3 most critical website metrics that you should care about when assessing your website or blog’s traffic.

Mashup 113
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Tracking News Releases and Measuring Success

Proactive Report

You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In this example, the direct traffic went up from 11.80% to 19.46% post-campaign. Check the Traffic Sources Overview and see which sector is driving that traffic spike. In Google Analytics you would.

News 40
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Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

ProBlogger

It not only has an overview of you, your blog, your reach, and your prices, but it is an essential selling tool for when PR representatives plead your case to the decision-makers in charge of their budgets. A brief introduction/overview of you and the blog. The most common items are: About you: Your name. A profile shot. Your blog URL.

Brands 55