Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

NOVEMBER 1, 2011

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Jay: My favorite is the one to one campaign that is actually a broadcast campaign, where you send out 5,000 press releases to theoretical influencers at the click of a button.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

MARCH 23, 2016

So much of the work we do today focuses on digital marketing with fully measurable campaigns, but most would admit that real-world encounters are still the most fulfilling type of interaction out there. I’m sure MailChimp’s physical gesture generated a positive response through loyalty and word-of-mouth promotion.

Twitter 60

Twitter How To Case Study Patterns 60

Webbiquity SMM

SEPTEMBER 12, 2011

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 6, 2011

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Influencer marketing is a strategy involving collaboration with an influential person on social media (an “influencer”) to promote a product, service, or campaign. Objectives are the goals of an advertising campaign on social media.

List 145

List Social Media HootSuite URL 145