Waxing UnLyrical

JUNE 16, 2011

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more. What do you want to know about Klout?

Klout 205

Klout Flickr Travel Influencer 205

Waxing UnLyrical

JUNE 7, 2011

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. in the area you’re interested in, so that you can start to build relationships with them and move your campaign ahead. This thing is hawt!&# about Traackr.

Influencer 226

Influencer Klout Activities Issues 226

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

AUGUST 16, 2012

Bounce utilized a “Likes for charity” strategy in the contest, doing a great deed by donating over $7,000 to the Impact a Hero Campaign, and another sum approximately as large to the Boot Campaign, both of which are dedicated to supporting the American military. It worked, too.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

APRIL 1, 2016

There was the Digital Death campaign that got a lot of attention even though it was pretty lame. There was all the drama around Klout , which has died down considerably. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention.

Influencer 100

Influencer Marketing Klout Module 100

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? Stop being lazy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200