The Realtime Report

DECEMBER 31, 2013

Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

The Realtime Report

OCTOBER 18, 2012

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.”

Influencer 187

Influencer Social Media Klout Comparison 187

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191