Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.
Techipedia: Tamar Weinberg
AUGUST 31, 2011
What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Mashable provided the best usage patterns over a week 1 period.
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Techipedia: Tamar Weinberg
AUGUST 2, 2011
I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? They’re lucky to have him!
Techipedia: Tamar Weinberg
JULY 7, 2010
The success of a social media marketing campaign strongly revolves around engagement. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If you’re hiring a social media marketing practitioner for your business, look at their Klout.
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