Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. I believe in what Klout is trying to do, maybe just not in the metrics they are using to measure influence.

Klout 206

Klout Facebook Metrics Engagement 206

Waxing UnLyrical

JUNE 7, 2011

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. in the area you’re interested in, so that you can start to build relationships with them and move your campaign ahead. This thing is hawt!&# about Traackr.

Influencer 226

Influencer Klout Activities Issues 226

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213

Strategy Klout Marketing How To 213

Jeff Esposito

OCTOBER 26, 2010

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Sure it might seem simple and kind of corny, but the note mentioned that my friend Mike Schaffer had passed the campaign along to me. Tags: social media Klout Mike Schaffer PopChips.

Klout 30

Klout Campaign Social Media 30

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. How did you get started in social media? Senate, and President. Third, there is NO shortcut.

Influencer 127

Influencer Klout Retail Curation 127

Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Not all Twitter followers have equal ability to amplify. Use twitalyzer.com to find the most influential followers in your network. A score over 30 is fairly influential).

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Janet Fouts

JANUARY 27, 2011

Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign. or the top 10 food trucks ?

Klout 138

Klout Brands Social Media Postrank 138

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. Klout/Kred 73) Klout and Kred are games. Klout and Kred are not measures of social media influence. 74) Do not EVER ask someone what there Klout score is. 75) If a social media “expert” touts their Klout score…run away.

Social Media 279

Social Media Klout YouTube Foursquare 279

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Tools 163

Tools Klout Policies HootSuite 163

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

MARCH 29, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? You guys have so much to say…and just not enough paper to say it!! Can’t wait to see it! What’s your social currency?

Press Release 238

Press Release Klout Technorati Metrics 238

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? advertising.

Klout 81

Klout Marketing Influencer ROI 81

Akamai Marketing

APRIL 4, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. What’s your social currency?

Lurker 203

Lurker Klout Policies Metrics 203

Akamai Marketing

MARCH 23, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Review 142

Review Company Klout Policies 142

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. Need to re-launch your job search campaign? Business / Career. I give you 4 bold steps to do that!

Mashup 128

Mashup Resources Klout FeedBlitz 128

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Social Media Marketing

MAY 8, 2013

American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. One of the things that Oreo achieved with its Daily Twist campaign was muscle memory that allowed them to produce high quality content that could be quickly approved.

Social Media 160

Social Media Automotive Klout Flipboard 160

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 9, 2009

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Waxing UnLyrical

APRIL 1, 2016

There was the Digital Death campaign that got a lot of attention even though it was pretty lame. There was all the drama around Klout , which has died down considerably. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention.

Influencer 100

Influencer Marketing Klout Module 100

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign.

Influencer 76

Influencer Tools Marketing Klout 76

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Akamai Marketing

APRIL 30, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Klout Twitter Policies 116

Koka Sexton

JULY 18, 2015

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Advertising. Direct mail.

Influencer 40

Influencer Klout Marketing Wiki 40

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. They set target goals such as Klout score and traffic. Naturally, I wanted to know more.

Blogger 151

Blogger Case Study Klout Influencer 151

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.

Metrics 127

Metrics Postrank Klout Marketing 127

Hootsuite

MARCH 31, 2020

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Influencer marketing is a strategy involving collaboration with an influential person on social media (an “influencer”) to promote a product, service, or campaign. Objectives are the goals of an advertising campaign on social media.

List 145

List Social Media HootSuite URL 145

Akamai Marketing

MARCH 24, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. What’s your social currency?

Social Media 149

Social Media Klout Policies Small Business 149

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. Why your social media marketing campaigns aren’t working. 4 ways keywords can drive your blog’s editorial calendar (SmartBlog on Social Media). 6 Ways to Optimize Your Blog for Search Engines (Social Media Examiner). The Art of Social. Peter Shankman). the hughtrain mkii (Gaping Void).

Klout 157

Klout Analysis Journal Curation 157

Kikolani

AUGUST 26, 2011

7 tactics to delete from your email marketing now – if you’re doing these, you could be making a huge mess of your email campaign. 6 keyword research mistakes you might be making – keyword research can be the basis of a successful online marketing campaign – make sure you’re doing it right!

Mashup 120

Mashup Resources Video Klout 120

Kikolani

FEBRUARY 24, 2011

How to create a profitable Facebook ad campaign – a nice run through of the right settings to setting up a successful Facebook ad. 5 free tools for competitor keyword research – want to target more keywords in your SEO campaign? Personal Development / Productivity. Who do you think you are, and what do you think you want?

Mashup 142

Mashup Resources Klout eBook 142