Seriously, What’s “A Like” Worth on Facebook?
Direct Marketing Observations
NOVEMBER 4, 2011
Do you believe in the Klout score? So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. I believe in what Klout is trying to do, maybe just not in the metrics they are using to measure influence.
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