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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Ready to embrace omnichannel but not sure where to start?

Brands 109
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

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The Permanent Brand

Twist Image

It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. advertising campaign. retail experience. advertising campaign. retail experience. Something more permanent. brand loyalty.

Brands 108
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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. So, who can capitalize on music festivals, like #Coachella? Live Lokai. Via Hypebot).

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

That being said, the negotiations often end well since the synergies are there: The musicians (and the labels) get exposed to new audiences while the Guitar Center gets content to share that supports the brand experience and even drives retail. iPads and Xboxes. Firstly, the recording quality is extremely high.

Video 153
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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. Source: J.Crew.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

58% of mobile consumers have used their smartphone for shopping while in a retail space. 17% of mobile marketing campaigns involve video content. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. (Source: Chief Marketer ). Source: Microsoft ). Source: Loyalty360 ).