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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) For what sort of campaigns might you utilize device targeting? Let us know in the comments below!

Mobile 174
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. In fact, you can download the Blippar app to an Android or Iphone or Ipad to check it out for yourself right now.

Campaign 188
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Winners of Mashable Awards

Mindjumpers

Most Creative Social Media Campaign: Stand Up For WWE. Best New Gadget: iPad. Best Mobile Device: iPhone. Best Mobile Game: “Angry Birds”. Best Mobile Game: “Angry Birds”. Best Mobile App sponsored by Mobile Future : DriveSafe.ly. Best Mobile Platform: Android. Must-Follow Non-Profit: @TWLOHA.

API 212
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app. Source: Localytics.

Brands 109
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Reverse Auctions.

SMS 187