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Crowdfunding Campaign For Mary Lou Retton Raises Over $100,000 As Olympic Star Fights For Life

Forbes Social Media

Mary Lou Retton doesn’t have health insurance, which has prompted her daughter to start a crowdfunding campaign which has already surpassed its original goal of $50,000.

Campaign 124
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How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology.

Insiders

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How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. I wanted to see if their social media accounts were anything like that, and how much engagement they get.

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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform.

Insurance 136
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How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Even for the most abstract industries, like insurance, forging an emotional connection with customers is critical. They all thrive on Instagram. Instagram can be instrumental to that. .

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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.

Adwords 133
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What Is Data Mining?

The Realtime Report

For example, in healthcare, data mining helps with treatment planning for patients , while also finding fraud within medical insurances. The resulting models help businesses in this industry make sense of their data, predict consumer behavior, and offer relevant campaigns. Similarly, in retail data mining helps predict customer trends.

Data 91