The Realtime Report

APRIL 7, 2014

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 105

SMS Strategy Marketing How To 105

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns.

Examples 101

Examples Template Templates How To 101

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 112

Nielsen Overview Sports Influencer 112

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Is your website responsive and mobile ready? No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. Once that customer finalizes a purchase, it accurately attributes proportional credit back to the channels, campaigns, and keywords that influenced the conversion. Statcounter.

Software 101

Software Marketing Analytics B2B 101