Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node. They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. Give them credit. Compliment them. Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

MAY 31, 2023

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Repurposing content Looking to turn a white paper into an Instagram post? Build a three-month social media campaign strategy for a sparkling water company. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

agora pulse

FEBRUARY 1, 2017

The influencer. And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper.

Social CRM 60

Social CRM Avatar Groups Groups 60

Buffer Social

DECEMBER 17, 2018

Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Moving on to arguably one of the biggest influencers and social media experts of our generation, Gary Vaynerchuk. Social media truly is engrained in all aspects of our lives. Gary Vaynerchuk.

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Proactive Report

DECEMBER 30, 2010

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. It will identify all the influencers you should be working with. Good data mining uncovers opportunities and threats and flags trends and areas of interest.

Data 75

Data Social Media Case Study Skills 75

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created.

Tips 98

Tips Content HootSuite UGC 98

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

JULY 20, 2016

Since it’s still in the early stages, LinkedIn Pulse is ripe with opportunity to establish yourself as an influencer. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. The goal is to generate potential leads, not get people to buy.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

JANUARY 2, 2013

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Other popular uses include building relationships with industry influencers (50%), finding job opportunities (38%) and increasing brand recognition in the marketplace (37%). Jeff Bullas ). Marketing Charts ). AddThis Blog ). Polaris B ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. But when you use the data, you can make incremental changes to your campaigns over time to improve your conversion rate. ? Step 2: Consideration.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

FEBRUARY 22, 2021

Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. to drive conversion-focused content like webinars or white papers. Don’t skimp on your creative assets.

B2B 135

B2B Social Media Hashtag Press Release 135

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Facebook work best over lunch).

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 128

Strategy Content How To Survey 128

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. How social influence shapes behavior.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

FEBRUARY 17, 2023

Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.” Design appealing images and videos to present your campaigns beautifully.

Strategy 52

Strategy Brands Discount Hashtag 52

agora pulse

FEBRUARY 25, 2020

If a campaign needs to be sent out the next day, it should be prioritized over organizing an important task that could be completed in a day or two. Presentations can be turned into videos, white papers , or e-books, or broken down into various types of infographics. Make use of that when building your campaigns and content.

Products 193

Products Notification Curation Banking 193

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

SEPTEMBER 1, 2011

Whoever is right it is a fact that the influence of social media is bigger than ever on political parties, candidates as well as on more traditional media like newspapers and television. That is why they are using it actively as an integrated part of their campaign. Politicians are like brands. Obama led the way.

Social Media 254

Social Media Meeting Campaign News 254

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. You can create really targeted streams of content for, like I said earlier, campaigns around topics for specific verticals or audience segments. Here are all our white papers. Jay: Hey guys, it is Jay Baer. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JULY 22, 2015

And if you want to learn how to not only find influencers, but convince them to help you, I encourage you to sign up for this webinar right now: [link] ). We created many different tweets to keep the campaign fresh. Even more importantly, we generated 6,320 clicks from the campaign. Create multiple messages.

Social Media 60

Social Media Campaign eBook Team 60

Sprout Social

OCTOBER 7, 2021

It takes an active process to ensure you’re not being influenced by implicit bias. For example, when you picture a medical doctor, you might first think of a white man in a lab coat. However, if you’re writing a technical industry white paper, using jargon is acceptable. Stereotypes reinforce implicit bias.

Brands 123

Brands Guidelines Class Company 123

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Oktopost

SEPTEMBER 6, 2022

Using emotional messaging in a B2B campaign involves focusing less on why a customer should use your product, and more on why a customer should invest in you as a brand. Decision-influencing information, like terms and conditions, pricing, and reviews, should be easily accessible. And how do you increase customer trust?

B2B 62

B2B Strategy Proposal Template 62

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Your story is how your company will be remembered by customers.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

OCTOBER 22, 2013

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Long Term: SEO impact for campaign related keywords as well as across the board.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Bloggers and Other Influencers Writing About Your Content. Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 19, 2017

.” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 293

B2B Trends Analysis Marketing 293

Oktopost

JUNE 9, 2020

A good place to start is by identifying a small group of influencers within your organization who already actively share company content and represent your company’s best interests. You can compare employee advocacy to other social campaigns such as, for example, paid social ads. Make sure they get the best possible experience.

B2B 144

B2B Survey ROI Metrics 144