Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 231

Video Trends Marketing Mobile 231

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Firebelly

DECEMBER 16, 2013

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

Influencer 233

Influencer Marketing Authentication Survey 233

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Influencer marketing goes a long way. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?)

Campaign 168

Campaign Social Media Case Study Study 168

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. Unlike YouTube, which is also video-centric, TikTok is designed for mobile devices, and the clips are short bursts of action compared to longer, drawn-out videos. Influencers Are Huge On TikTok. million views.

Influencer 96

Influencer Marketing Hashtag Campaign 96

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Converting Digital to In-Person.

Retail 60

Retail Influencer Marketing Authentication 60

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

Campaign 97

Campaign UGC Content Sports 97

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill. Why so brief? ”

Mobile 156

Mobile Automotive Campaign Influencer 156

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about.

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

JULY 7, 2021

Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Celebrate Fans & Discover your Micro Influencers. Sports franchises can look into their existing community of engaged fans to see if any micro-influencers are already engaging with them. .

Sports 52

Sports Team Influencer UGC 52

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.

Campaign 180

Campaign Apparel Social Media Posterous 180

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Sprout Social

APRIL 20, 2022

For influencers and content creators, this means that you can get paid for your creative work. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Businesses pay influencers to create brand-centric posts or content. How much do Instagram influencers make?

Instagram 124

Instagram Badge Influencer Campaign 124

Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Why the Need for the Four Ms of Influence Marketing? For all intents and purposes, any marketing via today’s multiple digital channels is influence marketing.

Influencer 146

Influencer Marketing ROI Hubspot 146

The Realtime Report

AUGUST 16, 2021

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. It is important to look into the amount spent on each and every advertisement campaign. Make your website mobile friendly. So, it’s the right time to focus on it.

Strategy 172

Strategy Marketing Guidelines Review 172

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Case Study 114

Case Study Marketing Directory Retail 114

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. Do you need a personal brand in business today?

Influencer 78

Influencer Brands Strategy Training 78

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

Template 78

Template Templates Influencer How To 78

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Without keywords, campaigns would not even take off. Therefore, SEO is a must for any digital marketing campaign. Keywords are a cornerstone of digital marketing. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. When to use: Use this ad type when working to expand your mobile reach. Start a new campaign.

YouTube 110

YouTube Advertising CPA Cost 110

Hootsuite

MARCH 16, 2020

Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. The top-level is the campaign. Monitoring ad campaign performance.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Later

MARCH 22, 2021

Gretta van Riel’s “Influencer Marketing: Zero to Hero”. One tutorial in particular, “ Tips for Creating Engaging Mobile Ads ” is a great reference for running ads on mobile devices. 4: Gretta van Riel’s “Influencer Marketing: Zero to Hero”. Ready to start building your influencer marketing strategy? Cost: Free! .

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags.

Tools 123

Tools Strategy Video Library 123

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. million Samsung Mobile on Instagram: 1.4 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6

Curation 52

Curation Social Media Strategy Content 52

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MAY 10, 2022

Recruiting brand ambassadors or influencers. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Crafting a cohesive brand identity and image with logo, color palettes, packaging etc.

Social Media 118

Social Media Brands Marketing Meme 118

Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Sprout Social

NOVEMBER 8, 2022

We’ll also show you some examples of awesome TikTok bios from successful brands and influencers. Your TikTok bio is under your profile picture on mobile and desktop view. This strategy is useful if you have a website or campaign landing page you’re looking to promote. Open the TikTok mobile app.

Tips 88

Tips Upcoming Travel Badge 88