Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Guest Post by Jessica Davis.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. The project. And I’m really glad I did. The objectives. write their own blog post to promote IWD 2012.

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Case Study Blogger Study Campaign 256

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? 10 Influencer Do’s and Don’ts With Amex Social Media VP. The Blue Key Campaign (Prezi). ” 3. The headline says it all!

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Case Study Study Influencer Consultant 100

Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. The architects of the scorecard – Richard Bagnall, Prof.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.”

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. . Julia Angelen Zunich (@JulesZunichPR) September 18, 2012.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Location can help you identify people from which geographic area engage more with your content, so you can specifically target them through your future content campaigns.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

MAY 11, 2016

Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

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Automotive Conference Influencer Campaign 100

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

JUNE 26, 2013

When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. Next time, you can tailor your coupons to each location, taking advantage of your tracking metrics from the last campaign.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. How do you qualify your audience for each campaign? apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

DECEMBER 2, 2015

Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. You must know which influencers you can win over through cold pitching, and which ones you need to create a relationship with in order to get their support. Pretest the content.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

FEBRUARY 4, 2013

Here’s a Listly list I’ve pulled together on several of the posts that have run on Waxing UnLyrical over the last few years on social scoring & social media influence: Social Scoring & Influence: Posts on Waxing UnLyrical. Where does real influence come from? View more lists from Shonali Burke.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

NOVEMBER 3, 2014

In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Social media is influencing elections all over the world. Why: Social media is influencing elections all over the world. Why: Innovative content can provide your campaign with a competitive edge.

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Consultant Flickr Statistics Study 170

Waxing UnLyrical

APRIL 26, 2012

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. How will you define your presence?

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JUNE 12, 2013

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Imagine a campaign for a new cracker. And that step is within your control. Communication Carries Multiple Messages.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

FEBRUARY 21, 2012

A little of what Alan said: “[In my new role I work on] as much pre-campaign data-4-insights for clients & new biz as during+post-campaign measurement. [I] Also: “Instead of Top Tier vs Tier Two [media], we’ll be measuring mobile vs non-mobile, influence vs general in all forms of media.”

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Flickr Mobile Campaign Influencer 165

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

JULY 27, 2016

Measurement shows if you are influencing people to change their behaviors. ” So, recalling the purpose of the campaign is the most insightful thing I do. When I hit writer’s block, I tell myself something like: “Em, this campaign you are creating will help kids with childhood cancer.

Metrics 100

Metrics Analytics Campaign Journal 100

Waxing UnLyrical

NOVEMBER 28, 2016

My roles include running our influencer program, overseeing the firm and running all business development. As you can imagine, it’s invaluable with working with clients and influencers. What is one Social PR campaign you’re in love with? Introduce yourself – who are you and what do you do? I’m Duncan Alney.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

AUGUST 15, 2016

What is one Social PR campaign you’re in love with? I want to tip my hat to your campaign, Shonali, because I don’t think I’ve ever seen such dogged consistency anywhere else. Your campaigns for your Social PR Virtuoso Master Course are omnipresent in both social channels and email outreach.

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

MARCH 14, 2011

This is an important tool in both a counterinsurgency strategy and a PR campaign. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

OCTOBER 24, 2016

In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. What is one Social PR campaign you’re in love with? One that I’ve been in love for a long time is Mastercard’s Priceless campaign. Why do you care about Social PR? I am obsessed with storytelling.

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

JUNE 16, 2011

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more.

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Klout Flickr Travel Influencer 205

Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. What is one Social PR campaign you’re in love with? Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes. Why do you care about Social PR?

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Consultant Banking Course Campaign 0

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. If you don’t define these other factors at the outset, then you’ll have no way of knowing, once your campaign draws to a close, whether or not you succeeded.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. This is especially useful for larger companies that require cross-functional input and approvals.

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Press Release Startup News Journal 100