Remove influence

Social Media Strategery

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Our Flaws Are Our Strengths

Social Media Strategery

And as Robert Cialdini explains in his book “ Pre-Suasion: A Revolutionary Way to Influence and Persuade ” – when you admit your flaws, people are more receptive to what you say or do next. It’s why Dove’s Real Beauty campaign has won every award. It’s why celebrities read mean tweets about themselves on Jimmy Kimmel.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Cramer-Krasselt , my employer, while traditionally seen as an ad agency, actually uses an integrated structure that aligns PR, social media, advertising, paid media, CRM, search, and paid media under one P&L that allows us to create seamlessly integrated campaigns across all forms of media.

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Try Looking Outside to Solve the Problems Inside

Social Media Strategery

Getting these influencers involved as speakers is a great start, but we need to achieve more consistent engagement beyond just singular events. Second – I would love to find ways to engage the public in the creation and brainstorming of outreach campaigns. This year, Gov 2.0 events like Gov 2.0

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Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media. One of the other areas that we’ve branched out into social media consulting. Maybe you should post your ad on some of the sites which you are targeting in your communications strategies.

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