Our Flaws Are Our Strengths
Social Media Strategery
AUGUST 31, 2019
And as Robert Cialdini explains in his book “ Pre-Suasion: A Revolutionary Way to Influence and Persuade ” – when you admit your flaws, people are more receptive to what you say or do next. It’s why Dove’s Real Beauty campaign has won every award. It’s why celebrities read mean tweets about themselves on Jimmy Kimmel.
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