Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 195

Content Case Study Marketing ROI 195

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Today’s social media pervasiveness gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007. 3% said social media had little or no value.

Social Media 195

Social Media Skills Survey ROI 195

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. The new approach was to develop relationships with some online influencers with large and loyal social media followings. Focusing on high-impact, high-value relationships turned things around for this campaign.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Other influencer relationships are important too. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 4, 2012

Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. Movements tend to be distributed. Activity can be undisciplined.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. Finding and building relationships with key influencers is the key to the ROI of content marketing. Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JUNE 18, 2018

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . With it you can identify and target individual social influencers alongside traditional media contacts and outlets. This sounds great.

Influencer 207

Influencer Social Media Tools Module 207

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! It’s important to build a rapport with reporters and influencers before you ever pitch a story. Build media relationships.

News 404

News Report Software Badge 404

Sherrilynne Starkie

MAY 16, 2018

Influencer marketing data as bonus. Five Great Influencer Marketing Studies. New influencer marketing studies provide fresh insight into trends and best practices. These include increasing budgets, campaign outsourcing, doubling engagement levels, domination of video content and the importance of blogs and Instagram.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Skills Why How. Strategy Development.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 7, 2020

Writing is a foundational skill required to convey ideas, persuade and build influence. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Communicators were kind of cut off or not always invited in.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

AUGUST 1, 2018

Influencer marketing comes to Snapchat. In an effort to boost advertising revenues, the program links brands with top popular creators to appear in ads or provide advice on creative campaigns. Participants can see the video all at the same time and engage and add comments. Instagram launches status indicators.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

MARCH 18, 2018

In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. So a brand could call out an influencer making it easier for the influencer's audience to find and follow the brand. Facebook suspends Trump's analytics firm. Mar 18, 2018.

YouTube 67

YouTube Facebook Mobile Policies 67