Direct Marketing Observations

JULY 8, 2010

I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Influence is based on trust and targeted connections, not ego and self-adulation. This isn’t influence.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

MARCH 18, 2015

If you are seriously managing a social media campaign, then you may be looking at CTR’s to a specifically tailored page to grab data, to allow downloads, signups and registrations; stuff that actually moves the needle. It’s tough to influence the influencers if you don’t know what you’re talking about. :).

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

NOVEMBER 4, 2011

So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. I believe in what Klout is trying to do, maybe just not in the metrics they are using to measure influence. But what was that growth based on?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 11, 2010

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. The question is how the new Social revolution will re-shape traditional business practices today and in the future.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 13, 2010

So back to the question, How do you manage the effectiveness of your campaign? What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns. Q1: What type of planning should go into your social media campaigns? The current SMMS solutions are tools. What is your process?

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. 13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too. Sometimes blog posts resonate in different ways. 10) What The F*! #

Sites 235

Sites Social Media Tools Storify 235