Remove influence

Dave Fleet

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

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Introducing the Social Media at Scale Series

Dave Fleet

Before that, I spent two years leading North America-wide teams focused on audiences ranging from top-tier influencers through to consumer bases of millions. Advocates vs influencers, and why that difference matters. Advocates vs influencers, and why that difference matters. Measuring social throughout the campaign lifecycle.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Photo by Lianhao Qu on Unsplash. Privacy is mainstream. Social media is not homogenous – and it’s not going away.

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign?&#. You don’t get to dictate how earned media cover you.

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Using Social Media to Protect Your Reputation

Dave Fleet

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge.

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The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. That means that they will often have a shorter route to the top and, linked to the above point, may have greater influence with clients. Not a PR agency, or a social media agency. An ad agency.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign. Stories don’t push influence on us, they pull us into becoming influenced. Some brands have actually found the solution.