influence Campaign Related Topics 
Buzz Marketing for Technology
JUNE 6, 2012
You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Hey, I feel for you.
Buzz Marketing for Technology
OCTOBER 6, 2009
I see a lot of slick, aesthetically appealing campaigns, but they lack a story. If their campaign misses the mark they're in trouble. It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. It was a cool campaign; it had intrigue, and was hip. Create a compelling story.
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Buzz Marketing for Technology
APRIL 25, 2013
Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.
Buzz Marketing for Technology
SEPTEMBER 22, 2008
New Balance Created a Social Branded Application to get in front of key customer and influencers. So they created the Dude Campaign which connects to the BudLight ad Dude ad campaign but allows the user to determine through a series of questions what kind of dude they really are: Examples Game On dude, Red Neck dude, Gangsta dude etc.
Buzz Marketing for Technology
MARCH 13, 2014
Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
Buzz Marketing for Technology
JUNE 27, 2008
Consider the influence of information literate workers within their local communities. Annual Campaign. Annual Campaign. For example, what are the information literacy requirements of a new hire from college versus a long-term employee? Or a scientist versus an office professional? How would you rate this page? 5 Excellent.
Buzz Marketing for Technology
JUNE 27, 2008
At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. Coordinating all the different aspects of the campaigns and the people who need to deliver each of them is just busyness through and through. For instance. There probably isn’t any other way.
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