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How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement.

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

The Importance of Music In Marketing Campaigns

Spin Sucks

Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Music in marketing has the power to move an audience in ways other mediums can’t. Eddie Newquist has more.

Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. She accused DeLon of doing it for publicity and he paid a high price for taking a political stand, including death threats and a vicious Internet smear campaign created to ruin his reputation. I am a big fan of The Good Wife. IMPORTANT!

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives. crowdfunding campaign is as successful as its reach.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by  adding a human element to their brand. Image via BigStockPhoto.com.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Oreo Eclipses the Sun—Literally. Yes, print!

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. What were your favorite social media campaigns in 2013? Power out? No problem. pic.twitter.com/dnQ7pOgC.

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

Influencers Who Blog Now I want to follow the same process—using Inkybee —to find the most relevant bloggers for my PR metrics campaign. image credit: Gaping Void The post Influencer Relations: Tips to Extend Your Current Campaigns appeared first on Spin Sucks. By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. First, open Followerwonk. Start there.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images. YouTube has a series of short films about the collection.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Read more. ). Email Marketing best practices email marketing

The Ethics of Whisper Campaigns

Spin Sucks

The global PR firm was hired to create a “whisper campaign&# about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011. Enter Burson Marsteller. Most of you already know the story. They are wrong.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.

How to Promote and Measure Hashtag Campaigns

SocialFish

Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Free resource alert! single hashtag can connect your brand messaging across each of the major social networks. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them. Which networks support hashtags.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. In addition to encouraging fans to share their votes, the campaign will release a series of videos that will show how the tokens are reacting while they are waiting to be ‘freed from jail.’

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. Ever wonder how much content you should be producing?

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Go further responsibly. Please, don’t like and drive. Go further responsibly.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Collaboration supports successful campaigns

Akamai Marketing

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. If you are on the client side, how receptive are you to having your social media pro bring in others to support your campaign? Creative Commons by PSD.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include  special offers and exclusive deals.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Where do you start?

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Instead of inspiring the happiest of memories, the promoted #McDStories hashtag brought around a relentless swarming of McDonald detractors hoping to bring around the online demise of the brand’s reputation.  In fact, despite this campaign occurring over a year ago, the “bashtag” still lives on today. SharingStories. McDStories. — K H A L I F A (@Khalifa_hudspet) February 23, 2013.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5 What was your favorite World Cup social media campaign?

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. In a fully integrated campaign, it’s typically 10 percent or less. PR Firms Botch 95% of Social Media Campaigns? In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again.