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The Importance of Music In Marketing Campaigns

Spin Sucks

Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Music in marketing has the power to move an audience in ways other mediums can’t. Eddie Newquist has more.

Facebook Adds Campaign Planner Feature to Business Manager

SocialTimes Facebook

Facebook’s Business Manager  introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Business Manager users: Have you started experimenting with Campaign Planner yet?

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. Raise your hand if you agree with the following statements: PR people excel at content. PR people suck at measurement.

Managing Social Media Campaigns


Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. She accused DeLon of doing it for publicity and he paid a high price for taking a political stand, including death threats and a vicious Internet smear campaign created to ruin his reputation. I am a big fan of The Good Wife. IMPORTANT!

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). What is their profile like and how will their personality promote your campaign? Let’s face it.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives. crowdfunding campaign is as successful as its reach.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

Influencers Who Blog Now I want to follow the same process—using Inkybee —to find the most relevant bloggers for my PR metrics campaign. image credit: Gaping Void The post Influencer Relations: Tips to Extend Your Current Campaigns appeared first on Spin Sucks. By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. First, open Followerwonk. Start there.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by  adding a human element to their brand. Image via

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Oreo Eclipses the Sun—Literally. Yes, print!

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Collecting feedback is vital when running your ad campaign. It cost money to implement ad campaigns. Start  Running Your Revamped  Instagram Ad Campaigns. Target the Right Audience.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. What were your favorite social media campaigns in 2013? Power out? No problem.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via highlight to tweet). Analyzing #FIFAWWC Mentions.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images. YouTube has a series of short films about the collection.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8  earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post  that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications  result in conversions.

Street Pics for the ADWKDC 2016 Trespass Campaign

Geoff Livingston

The Georgetowner. I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. Special thanks to Julia Sarver, Creative Director at Merritt Group and Josh Belhumeur, partner at BRINK for selecting me to work on this campaign. Photography Photos 2016 AAF-DC ADWKDC campaign images photography street TrespassGlamour Walk. Early Runner.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

How to Promote and Measure Hashtag Campaigns


Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Free resource alert! single hashtag can connect your brand messaging across each of the major social networks. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them. Which networks support hashtags.

How You Can Use Promotional Products to Boost Your Social Media Campaign


It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Read more. ). Email Marketing best practices email marketing

The Ethics of Whisper Campaigns

Spin Sucks

The global PR firm was hired to create a “whisper campaign&# about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011. Enter Burson Marsteller. Most of you already know the story. They are wrong.

Collaboration supports successful campaigns

Akamai Marketing

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. If you are on the client side, how receptive are you to having your social media pro bring in others to support your campaign? Creative Commons by PSD.

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. Ever wonder how much content you should be producing?

How Promoted Hashtags Can Ruin Your Online Campaign Efforts


Instead of inspiring the happiest of memories, the promoted #McDStories hashtag brought around a relentless swarming of McDonald detractors hoping to bring around the online demise of the brand’s reputation.  In fact, despite this campaign occurring over a year ago, the “bashtag” still lives on today. SharingStories. McDStories. — K H A L I F A (@Khalifa_hudspet) February 23, 2013.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Facebook Plans Major Campaign to Promote Facebook Live (Report)

SocialTimes Facebook

Facebook is planning a major campaign backing its Facebook Live  livestreaming feature, including television spots and billboards, Deepa Seetharaman  of The Wall Street Journal  reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. Need help setting up your B2B AdWords campaigns? That’s great.

50 Metrics To Measure Your Content Marketing Campaign


The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Go further responsibly. Please, don’t like and drive. Go further responsibly.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Where do you start?

Eight Signs You’ve Contracted the Big C … Campaign

Spin Sucks

We need to stand up and fight back against marketing campaigns and this is my first contribution to the cause. We can’t afford to take short cuts or design our communications in short-lived campaigns. I bet Jean Giradoux marketed his novels and plays in campaigns! The first symptoms of the campaign disease can be unnoticeable. By Bryan Adams. Great news! Let me explain.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Viral Campaigns: Do’s & Dont’s


While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include  special offers and exclusive deals.