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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. We’ll summarize the trend and key takeaways in this quick article. As with any trend, moderation is key. Why the fatigue from followers? Sign up below.

Trends 96
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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make!

Industry 174
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Making waves: Unexpected industries innovating on social

Sprout Social

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

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April Social Media Trends

Ignite Social Media

We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the Marketing Industry. COVID-19 has impacted every industry worldwide and social marketing is no different. That’s it for the April social media trends recap!

Trends 149
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Which Industries Do the Best on TikTok When It Comes to Marketing? Here’s why: Of TikTok’s 1.1

Trends 147
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social. Source: Spotify.

Campaign 166
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257