Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. And, setting up a marketing campaign on Microsoft Ads is just as easy (if not easier) as setting up a Google Ads campaign.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

JULY 23, 2013

Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo!

Buy 134

Buy Metrics CPA ROI 134

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JULY 27, 2021

Google, Bing, and Yahoo). Customers found through SEM via PPC ads have been shown to have a High Customer Lifetime Value (CLV) and increased ROI – so why not go after more valuable leads where you can get them? Take full advantage of any additional targeting options offered by the specific platform where your campaign will run.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Hope that helps!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 3, 2015

But with a mediocre skill set and near zero understanding of the industry, I failed. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. ”—or rather, “Why me?” Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Socialmedia.biz

OCTOBER 29, 2016

With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos? This ebook includes ten steps to use social media to position your business or personal brand as the go-to leader within your industry or niche. With over 4.75

Influencer 60

Influencer Social Media Resources HootSuite 60

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. And it’s no surprise they notice. A Little List Analysis. Amy Parmenter. Lakesha Brown.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

How To 240

How To Marketing SEO Training 240

Webbiquity SMM

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. How should you expect to promote that cool new video? Just over 50% of buyers under 40 use social media, versus 35% for more senior buyers.

Research 210

Research Social Media B2B Marketing 210

Viper Chill

MARCH 30, 2010

I genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists. Luckily, two weeks later, it was mine.

Buy 76

Buy Sites Compete Price 76

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Yahoo!

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Yahoo!

Social Media 167

Social Media Facebook Marketing Consultant 167

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. And my favorite: “The ROI of social media is that your business will still exist in five years.&#.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. ” According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

SEPTEMBER 21, 2010

Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! Helps us all in the industry! link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178