Remove Campaign Remove Industry Remove ROI Remove Vocus
article thumbnail

The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we create a killer social media campaign that will get noticed? Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. link] jaybaer I agree Danny.

Questions 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

article thumbnail

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Facebook 167