Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects?

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

NOVEMBER 3, 2016

And did I forget to say it can produce stupendous ROI results? It can produce stupendous ROI results! What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. And we booked business in the first week of the campaign.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Social Media is not a campaign it’s a commitment!

Social Media 211

Social Media Retail Loyalty B2B 211