Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage.

Fashion 112

Fashion Retail Trends Social Media 112

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

SEPTEMBER 22, 2021

So we need to understand what roles social plays depending on the brand or the industry. Common KPI’s for Retail Brands. It depends on what access to data that you have, if it’s your personal retail, or if it’s a retailer that you’re able to measure.

Social Media 172

Social Media Tips Retail Metrics 172

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

Hashtag 100

Hashtag Campaign Brands Retail 100

SocMed Sean

FEBRUARY 24, 2022

Which industries do the best on Facebook? Although any business has the potential to thrive by marketing on Facebook, certain industries traditionally fare better than others. According to SocialBakers, the sports industry has the largest number of fans on the platform. Travel and Vacation Industries will Rebound.

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

AUGUST 11, 2021

However, the industry has changed drastically since the term was coined in the 1990s. The result is businesses from all industries use mining and analysis to gain insights into the information they need to make informed decisions. They are important in these industries for shaping workflows, approaches, and techniques used.

Data 91

Data Insurance Analysis Retail 91

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Let’s look at an example: Say your AOV is $100.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. The campaign received 57 million impressions, a 99.9%

Reputation 130

Reputation Tools Brands How To 130

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Zoom in on content published in your Industry alone, for more relevant content ideas. But you have to breathe life into your campaign by bringing in currency. Log on to your Discover homepage.

Campaign 60

Campaign How To Retail Template 60

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What do you think separates a great Influencer campaign from a so-so one? Jim : A great influencer campaign focuses on driving real business results.

Influencer 229

Influencer Campaign Retail Survey 229

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . Sprouts has a Pinterest campaign this summer called Great Summer Grillin , where they are giving away 10 stainless steel grills.

Retail 146

Retail Marketing Sports Team 146

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

The Realtime Report

OCTOBER 11, 2019

Once you know the rough dates you’ll be running your seasonal campaign, it’s worth finding SEO companies with specialist knowledge who can pull this off for you. As it gets to the end of this season, you’ll find the slow down period begins, which is when you will want to start shifting onto the next campaign.

SEO 121

SEO Strategy Retail Fashion 121

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

The Realtime Report

DECEMBER 27, 2016

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. People across the world regularly enjoy a variety of mobile games, so advertisements can prove lucrative for a variety of industries.

Mobile 135

Mobile Strategy SMS Automotive 135

Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. We also chatted with industry peers to see if they had any feedback or if they could spot any major issues we were missing. 0:00 / 1× We accumulated over 1.25

Trends 75

Trends Products Retail Influencer 75

Audiense

AUGUST 23, 2017

Back to School remains one of the most important campaigns of the year across multiple industries including technology and retail. Retail generates an increase in sales through clothing, stationery, supplies, books and so much more. Now is the time for one last campaign push. What audience? Your target audience.

Retail 97

Retail Discount ROI Campaign 97

Ignite Social Media

FEBRUARY 21, 2019

Although this is a new model, Ignite Social Media has already seen proven results across a variety of industries for their clients. And for a fashion retailer, our unique approach to social ad buying led to a 51% increase in impressions, 33% more engagements, and a 76% increase in online revenue.

Social Media 116

Social Media Content Retail Fashion 116

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Drop & Hook.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. However, this is both a challenging and exciting time for our industry.

Video 131

Video Retail Influencer YouTube 131

Digimind

NOVEMBER 10, 2020

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic.

Project 86

Project Retail Industry Activities 86

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109

Brands Retail Marketing Mobile 109

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Paid advertising, on the other hand, works to create campaign conversions. And consider launching cross-promotional campaigns.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Koka Sexton

NOVEMBER 9, 2022

It can be done through advertising, public relations, social media campaigns, search engine optimization and more. Marketing-driven organizations can be found in any industry, but they are especially prevalent in B2C industries such as retail, hospitality, or travel and tourism.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115

Brands How To Authentication Collaboration 115

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. However, they also go beyond video campaigns. Take their Chanel Connects campaign, for instance. Their content-forward videos and culture campaigns gain them a lot of traction in terms of views and likes. Chanel on YouTube Chanel has 2.4

Fashion 52

Fashion Platform Engagement Social Media 52

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. Campaign hashtags. Industry hashtags, if applicable.

Social Media 136

Social Media Strategy Brands Airlines 136

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. We chose the higher education, retail, and food and drink sectors where our experience and passions lie. So let’s dive in.

Strategy 74

Strategy Press Release Startup Reputation 74

Idaconcpts

MARCH 23, 2013

One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs). From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. While this is one part of the equation, it is not all of it.

Retail 136

Retail Price Discount Survey 136