Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Themes aren’t hard to find, thankfully.

Company 210

Company Brands UGC How To 210

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers).

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Imagine a campaign for a new cracker. Guest Post by Adam Toporek. All great customer experiences are built upon expectations.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. New Year’s Resolutions for the Social PR Pro. Make friends with numbers. In a certain market? Within what time range?

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. It also improves your search rankings and establishes you as an authority in your industry. Unique Visits. Average Time on Page.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

MAY 2, 2013

Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. Google search. No matter how great the copywriting?

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. This is especially useful for larger companies that require cross-functional input and approvals.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

JUNE 15, 2016

I chose to launch a campaign through Kickstarter to do this. Using my background in writing, video production and social media, I developed a campaign that had all of the elements needed to engage the target audience. I found that to be a valuable tactic in gaining more pledges and visitors to the campaign page.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Presence of key visuals – or spokespeople for the Redskins.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

FEBRUARY 25, 2015

Also, Industry appetite has kept pace:) #measurepr. Which led us to question 3, which came from Jason, who asked: what do you do when you get asked for campaign benchmarks? Individually learn from failure, but Industry responds 2 WIN #measurepr. The industry as a whole responds best to visible, public, results.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals. Conclusion.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. Ongoing program research plus ad hoc campaign research. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017. measurePR. — Perfect #measurePR.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

NOVEMBER 4, 2011

We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. Unfortunately, many young professionals and students have seem to forgotten them, or aren’t applying them to new strategies and tactics that are taking the industry in a new and fruitful direction.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

OCTOBER 6, 2011

There are a lot of social media “gurus” out there who are happy to give you their impressions that social media is exclusively used by the young and that they’ve seen campaigns by every type of business under the sun. Most of us congregate where similar people, in terms of demographics and industry and other details wind up.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

JUNE 24, 2016

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Q4: One of the biggest mistakes I see in our industry is PR pros thinking that measurement is one-size-fits-all.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

AUGUST 2, 2018

Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Call your best clients and ask, “What can we do better?”. Segment your target markets. One of the best ways to break through the noise is segmentation.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JULY 2, 2018

Xers who’ve been in the industry for a solid seven to 17 years. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Did events run smoothly?

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. By analyzing profitability by employee, team, project, client, and even the industry, you’ll have the data you need to make better long-term decisions about the direction of your agency. Guest Post by David Klein.

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

FEBRUARY 7, 2012

Once you are on a tour and covering a campaign you are looking on Twitter but the people who are on Twitter, they are junkies and so your mirror is not a window to the world,” said Hébert. But, for the most part they were all people in my industry. It’s a mirror and it’s reflecting you to yourself. It certainly wasn’t a bad thing.

Social Media 182

Social Media Flickr Feed Feedly 182

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. However, I would always counsel having a consistent measurement approach: At the beginning of a campaign : to set a benchmark and ensure your message is relevant. At the end of the campaign : how have we done?

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

MAY 4, 2016

Others may currently use humor, or be in industries which lend themselves to making customers laugh in order to engage with their brand and buy their product. Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

NOVEMBER 30, 2015

To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. – because the Social PR strategies and campaigns you put together are JUST. And THEN, in their copious free time, they participate in Twitter chats like the one I sat in on. Or won’t you?

Storify 100

Storify Energy Delicious Consultant 100

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

JULY 3, 2013

What industry the person specializes in… Really, nothing special at all! I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JULY 11, 2012

The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in. So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

MARCH 8, 2012

I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ). No cudgels here. I’m not going to start beating up on men here.

Energy 175

Energy Flickr Fashion Skills 175