Visually SM

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How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Definitely take the time to document what worked and what didn’t when your campaign is over. Get a plan in place.

article thumbnail

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Definitely take the time to document what worked and what didn’t when your campaign is over. Get a plan in place.

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Scale Social Media Strategy Quickly and Overcome Any Obstacle

Visually SM

You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Definitely take the time to document what worked and what didn’t when your campaign is over. Get a plan in place.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. How exactly is location-based marketing defined?

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. How exactly is location-based marketing defined?

Team 100
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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

With its sixty-year run, the marketing campaign can hardly be called unsuccessful. Small visualizations of data or illustrations of ideas can be used as micro-content by many industries. In its place, Bazooka decided to use brain teasers and activities on the inside of their new gum wrappers as part of a comprehensive rebrand.

Sports 130