Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. We’re the industry in the best position to “put the public back in public relations” and keep it there by never staying put.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

APRIL 17, 2012

There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 5, 2012

Since we all like to play Nelson and chime in HA HA at every blunder, the real question becomes are we doing more harm or good to the industry we all work in. IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. How about you? Will you settle?

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26