Direct Marketing Observations

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? What you’re looking for are people that have worked on projects and campaigns from beginning, middle and end. and then position the company or division for success as an industry leader?

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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If you are seriously managing a social media campaign, then you may be looking at CTR’s to a specifically tailored page to grab data, to allow downloads, signups and registrations; stuff that actually moves the needle. Yes they are soft metrics, but they still do matter. They may even be part of your KPI’s.