Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. What do they have in common?

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

DECEMBER 4, 2017

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

AUGUST 16, 2011

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign?&#. We expect covers on at least twenty.&#.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

DECEMBER 4, 2017

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). However, that’s just the beginning.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

MAY 25, 2010

While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. However, we’re still seeing social media marketing campaigns built with this implicit process. The desire for campaign-based tactics with no existing presence of any kind.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 16, 2016

This isn’t happening across the board – we’re still seeing community management as an important activity in customer service-heavy industries (e.g. Mobile and location-focused services are enabling a new wave of industry innovation. The emerging social media platforms are overwhelmingly mobile-first; many are mobile-only.

Mobile 105

Mobile Trends Compete Loyalty 105