Buzz Marketing for Technology

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Real time-data-driven decisions allow for the industry to get on its front foot and create more engagement and dynamic outcomes. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.

Marketing 235
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

There are benefits and useful applications for them, either technical or industrial for the most part. It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. 6) Because anyone can make them, the user experience (UX) is incredibly varied and frequently very low engagement.

Brands 274
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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects?

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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

I see a lot of slick, aesthetically appealing campaigns, but they lack a story. If their campaign misses the mark they're in trouble. It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. It was a cool campaign; it had intrigue, and was hip. Create a compelling story.

Web 2.0 124
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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Annual Campaign. General Industry FAQs. Industry Events Calendar. Annual Campaign. Recent Industry Reports. About Information Professionals. Awards & Recognition. Business Development. Press Room. Governance. Public Policy. Contact Us. Recruit-A-Member. Membership Renewal. Member Benefits. Change/Add Units.

Library 100
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Agile Marketing in B2B

Buzz Marketing for Technology

What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates.

B2B 100
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It pays to provide Support with Social Media

Buzz Marketing for Technology

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Social Media is not a campaign it’s a commitment!