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HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. HubSpot vs. Marketo: Which Capabilities Should You Expect? Email reporting on campaigns. Ad campaign management. Automation.

Hubspot 110
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93
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Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations!

Hubspot 82
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10 social media monitoring tools to inform your campaigns

Sprout Social

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

Campaign 125
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Brand awareness: What it is and strategies to improve it

Sprout Social

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy.

B2B 130
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What to do with your 2020 social strategy now

Sprout Social

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

Strategy 143