Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

AUGUST 16, 2023

Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. AirTable AirTable is a social media content planning tool that allows you and your team to map out content calendars, manage campaigns, and build dynamic workflows. A ship only sails if we’re all rowing together. Try Hootsuite for free.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. Appsee: Run Instagram Ad Campaigns.

B2B 259

B2B Examples Company Instagram 259

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

OCTOBER 25, 2022

Or how brands like Hubspot couple important announcements with graphics instead of just using text? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

AUGUST 15, 2016

What is one Social PR campaign you’re in love with? I want to tip my hat to your campaign, Shonali, because I don’t think I’ve ever seen such dogged consistency anywhere else. Your campaigns for your Social PR Virtuoso Master Course are omnipresent in both social channels and email outreach. Who inspires you?

Hubspot 100

Hubspot Syndication URL Training 100

Buffer Social

SEPTEMBER 5, 2023

” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation. According to a 2023 study by Wyzowl , 91 percent of businesses use videos as a marketing tool.

Social Media 90

Social Media How To Skills Hubspot 90

Ignite Social Media

OCTOBER 6, 2022

Social Marketing – Orchestrate social campaigns that drive business results. Modern Chat – Chat with customers in real-time or anytime on your website. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. Experiences – Find, curate, and share the best social media content.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. With B2C marketing, you can get your influencer to post a marketing campaign on their profile.

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. Track brand mentions and campaigns with Keyhole 5. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Connect with her on LinkedIn or Twitter.

Content 124

Content Brands Findability Marketing 124

Social Selling Masters

MAY 30, 2016

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Optimize your LinkedIn profile to attract connections.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot.

Statistics 107

Statistics Skills Analytics Press Release 107

Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

Review 123

Review Apparel Reputation Survey 123

Ignite Social Media

OCTOBER 6, 2022

Social Marketing – Orchestrate social campaigns that drive business results. Modern Chat – Chat with customers in real-time or anytime on your website. Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. Experiences – Find, curate, and share the best social media content.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Try creating an email campaign about the impact that volunteers have in your organization. Connect with her on LinkedIn. Of course, you will be communicating on social media. Talk about the volunteers themselves. Write them REAL thank you notes.

Ensembli 149

Ensembli Training Eventful Communities 149

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. B2B brands have more scope on LinkedIn and Twitter. Help your executives build a notable online presence with an active and professional LinkedIn profile. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

OCTOBER 13, 2021

Think long-term: set up a partnership for more than just one campaign (i.e., On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. Connect with him via LinkedIn or Twitter. . Use Paid Ads. The TikTok crowd is more welcoming toward paid ads than you think.

Engagement 52

Engagement UGC Brands CPM 52

Firebelly

JANUARY 22, 2018

We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Facebook and Instagram are potent when it comes to producing web traffic, with LinkedIn coming in a close third.

Marketing 181

Marketing Influencer SEO Adwords 181

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Hosting 160

Hosting URL Newsletter Analytics 160

Sprout Social

APRIL 19, 2022

Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Get the conversation started.

Conversation 100

Conversation Strategy Social Media Marketing 100

Waxing UnLyrical

JUNE 29, 2015

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4. Based in the Washington, D.C.,

Content 100

Content Newsletter Hubspot Consultant 100

Pixlee

DECEMBER 15, 2021

Brands are also beginning to tie social content itself into AR experiences, like Jones Soda’s Reels campaign that allows customers to scan soda bottle labels with the brand’s app and watch Reels from its community come to life. Jones Soda also displayed the UGC collected through its Reels campaign in an on-site gallery using Pixlee.

Social Media 52

Social Media UGC Marketing Influencer 52

Writtent Blog

JULY 4, 2013

pay-per-click campaigns. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. Image credit: LinkedIn.

Examples 104

Examples Hubspot eBook Template 104

Firebelly

MARCH 19, 2010

Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Share this on LinkedIn. 5 Problems With Measuring Social Marketing by Web Worker Daily.

ROI 193

ROI Social Media Vocus Metrics 193

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Run Engaging Influencer Marketing Campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

Review 52

Review Apparel Survey Reputation 52

Pixlee

DECEMBER 22, 2021

Kirkland’s uses Pixlee to add social proof to its email marketing campaigns with UGC galleries that maintain a mobile-friendly design. Sharing and interacting with your community’s UGC in general is key to fostering online community, whether that be through a specific UGC campaign or day-to-day posts mentioning your brand.

UGC 52

UGC Marketing Mobile Review 52

agora pulse

JANUARY 28, 2020

The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. Posted by Agorapulse on Wednesday, January 8, 2020.

Remix 139

Remix Social Media Management Conversation Analytics 139

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. LinkedIn Marketing Strategy. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

JANUARY 23, 2018

The conference is broken into eight main sections: General social media, Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, and LinkedIn. Steal These 3 Proven Facebook Ad Campaigns , 31 Facebook Funnel Sequences You Can Build Right Now , and 5 Ways to Use Facebook Messenger Marketing to Grow Your Business. Back to top.

Conference 103

Conference Social Media Price Hubspot 103