Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

Influencer 94

Influencer Campaign Marketing How To 94

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? We need to get them to change.”

Campaign 210

Campaign Social Media Case Study Training 210

Jon Loomer

OCTOBER 16, 2023

In this post, we’ll walk through where to find this, what it is, and how you might use it. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” What do you think?

Campaign 171

Campaign Price Conversation Advertising 171

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 176

Campaign URL Advertising Analytics 176

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

Influencer 78

Influencer Campaign Marketing How To 78

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

Influencer 78

Influencer Campaign Marketing How To 78

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

Campaign 210

Campaign Eventful Conversation Instagram 210

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Snapchat targets by DMA (designated market area). Setting the right targeting for your campaigns is crucial, but can also get complex across multiple platforms.

Campaign 101

Campaign Social Media How To Overview 101

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 137

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

Campaign 179

Campaign Features Process Conversation 179

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Here’s how it works… Pinning in Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign.

Campaign 186

Campaign Facebook Features Examples 186

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

Campaign 199

Campaign Advertising Price Facebook 199

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 112

Influencer Campaign How To Marketing 112

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Social Media Today

MAY 24, 2019

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples.

Campaign 166

Campaign How To Marketing Examples 166

Jon Loomer

OCTOBER 11, 2023

I created a whole strategy around it using Evergreen Campaigns. I’d push people through several stages of a campaign, showing them a different ad every few days. It was generally seen as good practice to have multiple ad sets, if not multiple campaigns, dedicated to each audience segment. And it worked great!

How To 190

How To Groups Groups Campaign 190

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. When brands are ready to hire creators, they first need to figure out how to find them and then vet them to ensure alignment. How to find content creators.

Campaign 105

Campaign Content How To Influencer 105

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics. Original Campaigns. Social Media.

How To 135

How To Marketing Resources Campaign 135

Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

Campaign 137

Campaign Notification Advertising Questions 137

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped. Sharing is caring.

Campaign 101

Campaign Marketing Social Media Trends 101

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. If you’re looking to collaborate with an influencer on a branded campaign, it’s a good idea to find someone who is already interested and engaging with your brand.

Influencer 106

Influencer Campaign Instagram How To 106

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. ODAX: Outcome-Driven Ad Experiences.

Campaign 206

Campaign Facebook Advertising Overview 206

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

Campaign 162

Campaign Data Content Marketing 162

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment.

Advertising 145

Advertising Campaign Social Media How To 145

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

Influencer 96

Influencer Campaign Video Instagram 96

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. The post Meta Announces Big Changes to Website Conversion Campaigns appeared first on Jon Loomer Digital. Now it’s official. and later devices. What are you hearing?

Conversation 184

Conversation Campaign Aggregator Eventful 184

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 97

How To Sentiment Template Templates 97

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Length of the campaign.

Influencer 133

Influencer How To Marketing Instagram 133