Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Social Media Today

JANUARY 9, 2023

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

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Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Here’s how it works… Pinning in Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign.

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Campaign Facebook Examples Features 186

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

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Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targeting for your campaigns is crucial, but can also get complex across multiple platforms.

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Campaign Social Media How To Overview 101

The Realtime Report

MAY 6, 2021

How To Make An. Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. The best marketing campaigns are ones that you can change as and when the need arises.

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Jon Loomer

OCTOBER 11, 2023

I created a whole strategy around it using Evergreen Campaigns. I’d push people through several stages of a campaign, showing them a different ad every few days. It was generally seen as good practice to have multiple ad sets, if not multiple campaigns, dedicated to each audience segment. And it worked great!

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Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 125

Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

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Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. ODAX: Outcome-Driven Ad Experiences.

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Campaign Facebook Advertising Overview 206

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

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Campaign Conversation Instagram Metrics 147

Jon Loomer

JANUARY 8, 2024

Select each of these options: Campaign delivery is deleted Ad set delivery is deleted Ad delivery is deleted You will then see all campaigns, ad sets, and ads that you’ve deleted. This is how you find it. The post How to View Deleted Ads appeared first on Jon Loomer Digital. You can uncover them with a small trick.

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How To Campaign Types 136

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. How does advertising on social media work? Why run paid social media ads, anyway?

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Sprout Social

OCTOBER 19, 2022

When brands are ready to hire creators, they first need to figure out how to find them and then vet them to ensure alignment. How to find content creators. Sometimes brands partner with creators for specific campaigns or launches. How to vet content creators. Ask your followers. Set up some time to chat.

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Campaign Content How To Influencer 104

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. Example of how to combine social media and email marketing. Cross-Promote Campaigns.

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Campaign Social Media UGC Marketing 150

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. The post Meta Announces Big Changes to Website Conversion Campaigns appeared first on Jon Loomer Digital. Now it’s official. and later devices. What are you hearing?

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Conversation Campaign Aggregator Eventful 184

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Influencer Campaign Marketing How To 94

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

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Campaign Social Media Retail How To 130

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. If you’re looking to collaborate with an influencer on a branded campaign, it’s a good idea to find someone who is already interested and engaging with your brand.

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Influencer Campaign Instagram How To 106

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. But it always helps to better understand how other businesses in your space find, reach, and engage their target audiences.

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Social Media How To Survey Analytics 215

Social Media Today

JUNE 6, 2020

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.

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The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Naturally, you won’t want to take things too far with your campaign, as some others have done. The same can be said of Tulleys’ Halloween campaign in 2013 , which was investigated by the advertising watchdog following complaints.

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Metrics Advertising Campaign Discount 91

Social Media Today

JANUARY 21, 2021

Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process.

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Overview Campaign Video How To 218

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. There’s no one way to do it—you just need to know how to ask the right questions.

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How To Sentiment Template Templates 95

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Influencer Campaign Marketing How To 78

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Influencer Campaign Marketing How To 78

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Influencer Campaign Video Instagram 96

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Campaign ID: {{campaign.id}}. Ad Set ID: {{adset.id}}.

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URL Facebook How To Analytics 210

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

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Campaign Instagram UGC How To 95

Social Media Today

MAY 24, 2019

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples.

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Campaign How To Marketing Examples 165

The Social Media Hat

FEBRUARY 18, 2019

What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets.

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Campaign Social Media How To Platform 167

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. How Minimum ROAS Works.

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Strategy How To Facebook Meeting 201

Meltwater

APRIL 21, 2020

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>.

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Campaign How To Team Organization 166