Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Techipedia: Tamar Weinberg

MARCH 4, 2010

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245

Hotels Social Media Communities Discount 245

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

MARCH 21, 2022

As a part of their #BeyondPlastic campaign, this Guide is a resource for all their plastic-free products and updates on their goal to be plastic-free by 2025. Hotel Whisperer. Danielle Pointdujour is an award-winning travel journalist and editor who shares travel recommendations on her account @hotelwhisperer.

Examples 101

Examples Instagram How To Curation 101

Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.

Travel 40

Travel Industry Geotagging Content 40

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation.

Airlines 155

Airlines Instagram Tourism Hotels 155

Sprout Social

NOVEMBER 16, 2020

The infamous hotel industry disruptor was now facing a devastating disruption of its own. Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees.

Travel 123

Travel Hosting Committee Hotels 123

Mindjumpers

JULY 23, 2010

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Pixlee

APRIL 8, 2019

These photos became part of Radio Flyer’s online, shoppable photo gallery–a great way to leverage UGC created by the campaign. Kimpton Hotels. Traveling with pets can often be a challenge, but not with Kimpton Hotels. Travelers and guests can rest easy knowing their pets are as pampered as they are.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

OCTOBER 20, 2016

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. It’s a powerful example of how the organization has perfected engagement strategies that lead to effective user generated content campaigns.

Campaign 40

Campaign Engagement Social Media Travel 40

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. We live it.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. Beyond the clever campaign, what makes this interesting from a marketing perspective? Design Campaigns Around the End User.

Travel 60

Travel Hotels Campaign How To 60

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 94

Hotels Proposal Campaign Film 94

Buffer Social

JUNE 2, 2023

This included managing social media, running our newsletter , and overseeing paid social campaigns, tasks aimed at growing our audience through standard growth marketing tactics and other strategies. Traveling is one of them. You're quite the traveler. Since starting at Buffer, I've traveled to thirteen countries.

Travel 76

Travel Project Team Meeting 76

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. How can you plan a campaign of this size without a budget? You might think it’s from influencer campaigns, but it’s not. Also, the type of campaigns has shifted.

Influencer 65

Influencer Travel Marketing Instagram 65

Buzz Marketing for Technology

NOVEMBER 28, 2012

Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. While this particular situation led to debate, the customer’s patterns were so consistent that the store was able to flag her for a triggered direct mail campaign personalized for pregnant women.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Bill Hartzer

AUGUST 8, 2012

Are you an internet marketer with hotel or resort marketing experience? Standing Dog specializes in the hospitality and travel industry and is seeking an Interactive Account Manager to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Experience in the hospitality industry is a plus. •

Hotels 134

Hotels Project Proposal Travel 134

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 60

Hotels Proposal Campaign Film 60

Bill Hartzer

FEBRUARY 11, 2012

Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Establishes guidance and programs for individual hotels with SEO needs.

Engineering 98

Engineering Hotels Skills SEO 98

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Razor Social

FEBRUARY 27, 2023

Support PR campaigns There are many potential uses in this area, for example: Find relevant Journalists to pitch to Create copy relevant to the Journalist for outreach Analyze Journalist content to find out what interests them 7. I copied in reviews for a lively Hotel in the City Centre of Dublin in a location suitable for young people.

Marketing 85

Marketing SEO Review Hotels 85

Koka Sexton

OCTOBER 7, 2016

polizeros I look forward to @dunkindonuts everytime I travel to the easy coast. On my latest trip to Boston for the Rev It Up conference, I needed my caffeine fix and went to the convenient Dunkin Donuts next to the hotel. These campaigns have a ton of moving pieces and there are protocols and escalations in place to approve giveaways.

Hotels 105

Hotels Travel Conference Social Media 105

Hootsuite

JANUARY 16, 2023

This allows your business to reach a wider audience with your marketing campaigns. Expedia created a Facebook Messenger chatbot where users can search for hotels. It will display the top five options based on where and when you travel. Source: Heyday.

Strategy 118

Strategy Facebook Marketing FAQ 118

Pixlee

APRIL 11, 2017

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Right on their website , you can read stories, view pictures, and watch videos from guests and hosts alike who share why they travel or why they welcome strangers into their home. With online sales in the U.S.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

JUNE 13, 2019

Kimpton Hotels. Kimpton’s message is one of a feeling of respite when traveling and in the “home”. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity. Morphe’s message is about highlighting beauty regardless of how you self-identify.

Brands 61

Brands Hotels UGC Apparel 61

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind.

Brands 103

Brands Hosting Hotels Campaign 103

Pixlee

APRIL 11, 2017

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Right on their website , you can read stories, view pictures, and watch videos from guests and hosts alike who share why they travel or why they welcome strangers into their home. With online sales in the U.S.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

NOVEMBER 15, 2018

Brands have the opportunity to leverage that content to provide a degree of authenticity to marketing campaigns, building customer loyalty in ways that larger- scale marketing efforts cannot. Kimpton Hotels & Restaurants is one of many brands that has been able to leverage the benefits of UGC.

UGC 63

UGC Hotels Nielsen Authentication 63

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Sprout Social

FEBRUARY 21, 2019

For example, your hotel might need to drive up interest in a certain city. Inform content strategy & campaigns. And finally, social listening reports can drive your next campaign. Identify their needs and create a campaign around them. Is there a trend of coffee bars in boutique hotels? Conclusion.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Social Media Marketing

MARCH 29, 2013

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). There are only three hotels! Melanie Waldman of Travels with Two.

Travel 92

Travel Vimeo Hotels Blogger 92

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth.

Template 52

Template Templates Examples Social Media 52

Pixlee

JANUARY 19, 2017

That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). 74% of Millennials said that UGC inspired a purchase decision when booking travel over professional photos. 85% of Millennials said that UGC inspired a purchase decision when booking travel over professional photos.

UGC 41

UGC Content Loyalty Travel 41

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152