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Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. 2, 12-1 pm ET, when your favorite guest host, Jen will be back in action! As in, being a guest. Cool, huh?!

Klout 204
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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. A free service for setting up, promoting and hosting Twitter chats.

Tools 206
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. Are you sure? Makes sense to me.

Class 233
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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Surely hosting this American icon over such a venerable holiday is an honor. Surely hosting this American icon over such a venerable holiday is an honor. I doubt it. What’s your social currency?

Mobile 124
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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. They set target goals such as Klout score and traffic. Naturally, I wanted to know more.

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