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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
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6 Timely Tips for Twitter Success

Convince & Convert

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Not all Twitter followers have equal ability to amplify. Use twitalyzer.com to find the most influential followers in your network. A score over 30 is fairly influential).

Sysomos 142
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Tool Tuesday: SocialOomph

Akamai Marketing

But I use Hootsuite (affiliate link) for that; I’m in Hootsuite all the time, why would I leave to go schedule tweets at yet another site? I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. What’s your social currency?

Tools 163
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11 of the Best Influencer Marketing Tools

Hootsuite

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

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Top 13 Social Media Monitoring Tools

Buzzlogix

Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. If more than one person is handling a social media account, you can delegate tasks using Hootsuite. Klout is social media monitoring software that must be mentioned. Twitter Counter.

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11 of the Best Influencer Marketing Tools

Hootsuite

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

I can provide insight into the listening campaign or any other outward bound campaign. I have a simple solution: I suggest using Hootsuite for client tweets and EchoPhone for personal tweets. Don’t rely on a Klout score exclusively. I see things through the eyes of a user, not just a marketer, trainer or speaker.