An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Make your campaign about them, not about you.
Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability. Because better health and healthier communities are goals everyone can support.” Read more!! ).
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. Assists with the research, planning, implementation and evaluation of public and media relations campaigns, strategies and tactics that promote the benefits of physical therapy to media and consumers and other external stakeholders.
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
Rather, take stock of your content inventory, and create a system that allows you to revise and reuse your most successful pieces. A few tips: Take a look at the metrics on blogs posts, shares, reports, email campaigns, Instagram posts, etc. Run stakeholder-generated photography contests that around an email solicitation campaign and lands on one of your channels.
Persuasive Communication: Do You Know How to Beat Bias?
JUNE 4, 2015
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? Such a system is downright evil. By Eleanor Pierce. Perhaps it’s about a brand preference. Was it true?
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Call me crazy but Isnt this just an subtle advertorial for a content management system. And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. more topics Enter you email address and zip code to set up customized email alerts.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. monthly.
We Just Can’t Live Like This Anymore
MAY 31, 2010
There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.); We need to get corporate dollars out of our elected politicians’ campaigns as well as end high dollar lobbying incidents. Instead, we can act. Ethics in PR.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
These business leaders are correct in thinking that participatory technologies are founded upon bottom-up involvement from frontline staffers and that this pattern is fundamentally different from the rollout of ERP systems, for example, where compliance with rules is mandatory. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. First time here? adoption.
The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.
Social Media Strategery
MARCH 7, 2010
community need to do a better job of and it’s not educating the public on what open government is or why they should care. No, what we need to do is start calling more attention to things like the DC DMV’s real-time video feed of their lines , like NextBus to alert riders when their next bus is coming, like what Santa Cruz is doing to involve its citizens in the budget process.
50 Habits of a Highly Effective Blogger " EdithYeung.com
Buzz Marketing for Technology
JUNE 27, 2008
The Perfect Accounting System (Inspired by Christine Comaford-Lynch) How to Manage Your Next Family Visit. -->. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Donâ??t
Social Pros Podcast – Super Bowl Social Media Command Center
Convince & Convert
FEBRUARY 2, 2012
It’s not a typical marketing-focused approach like you might see from other social media campaigns. We do have an alert system that goes to all of those different command centers from one central area. It gets a little bit more difficult when you get into something like health care. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now. Hello?
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Dave Ryan Great Post.