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| | DIVA MARKETING BLOG
NOVEMBER 6, 2014 [Campaign, Health Care] An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Make your campaign about them, not about you.
| | SPIN SUCKS
JUNE 4, 2015 [Campaign, Health Care] Persuasive Communication: Do You Know How to Beat Bias?
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? Such a system is downright evil. By Eleanor Pierce. Perhaps it’s about a brand preference. Was it true?
JUNE 4, 2015 | SPIN SUCKS
[Campaign, Health Care] Persuasive Communication: Do You Know How to Beat Bias?
NOVEMBER 6, 2014 | DIVA MARKETING BLOG
[Campaign, Health Care] An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
OCTOBER 6, 2014 | PROBLOGGER
[Campaign, Health Care] Things Bloggers Should Know Before Using Google Adwords
MAY 13, 2014 | LAUREL PAPWORTH
[Campaign, Health Care] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
FEBRUARY 2, 2012 | CONVINCE & CONVERT
[Campaign, Health Care] Social Pros Podcast – Super Bowl Social Media Command Center
SEPTEMBER 24, 2010 | WWW.SOCIALMEDIAEXPLORER.COM
[Campaign, Health Care] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
| | LAUREL PAPWORTH
MAY 13, 2014 [Campaign, Health Care] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
In case I’m being too oblique, I’m talking about ministers and prime ministers that remove Press (our informants) from critical democratic discussions, who ignore demonstrations and petitions, who fund Big Pharma through increased medical research monies while removing basic health care for the very poor with out explaining why… Direct Democracy. Petitions online.
| | PROBLOGGER
OCTOBER 6, 2014 [Campaign, Health Care] Things Bloggers Should Know Before Using Google Adwords
Google adwords has pre-defined policy and strict monitoring system which reject or even ban the advertisers who violate their policies. Social security, pension, national identity, driver’s license, health care or Tax ID numbers. Create campaigns with content relevant keywords and format. This is a guest contribution from Jignesh Gohel. Arbitrage. Bridge Page. General
| | WWW.BUSINESSINSIDER.COM
SEPTEMBER 22, 2010 [Campaign, Health Care] Content Is No Longer King: Curation Is King
Call me crazy but Isnt this just an subtle advertorial for a content management system. And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. more topics Enter you email address and zip code to set up customized email alerts.
| | GEOFF LIVINGSTON
MAY 31, 2010 [Campaign, Health Care] We Just Can’t Live Like This Anymore
There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.); We need to get corporate dollars out of our elected politicians’ campaigns as well as end high dollar lobbying incidents. Instead, we can act. Ethics in PR.
WWW.MCKINSEYQUARTERLY.COM | SUNDAY, FEBRUARY 22, 2009 [Campaign, Health Care] Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
These business leaders are correct in thinking that participatory technologies are founded upon bottom-up involvement from frontline staffers and that this pattern is fundamentally different from the rollout of ERP systems, for example, where compliance with rules is mandatory. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. First time here? adoption. MORE >>
WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010 [Campaign, Health Care] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. added several different keywords based on the name of the health care system and one of their locations. This would be the price point for the health care system I used. MORE >>
SOCIAL MEDIA STRATEGERY | SUNDAY, MARCH 7, 2010 [Campaign, Health Care] The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.
You people in DC sure are talking a good game – trotting out your iPhone apps , Twitter feeds , blogs , and wikis - and I suppose I should care about those things, but in reality, I haven’t got the slightest clue why any of that matters to me. I, like 95% of America , don’t use Twitter, I don’t have any idea how to mash anything up, and I don’t care enough about your agency to read your blog. I’m not sure why I should care about open government -sure these things are nice and all, but it hasn’t really changed anything. Agreed. MORE >>
CONVINCE & CONVERT | THURSDAY, FEBRUARY 2, 2012 [Campaign, Health Care] Social Pros Podcast – Super Bowl Social Media Command Center
It’s not a typical marketing-focused approach like you might see from other social media campaigns. We do have an alert system that goes to all of those different command centers from one central area. It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Listen Now. Jay: Absolutely. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [Campaign, Health Care] 50 Habits of a Highly Effective Blogger " EdithYeung.com
The Perfect Accounting System (Inspired by Christine Comaford-Lynch) How to Manage Your Next Family Visit. -->. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Donâ??t MORE >>
- [Campaign, Health Care] The Key to Social Media Success is Just 2 Letters | Integrated. CONVINCE & CONVERT | WEDNESDAY, APRIL 14, 2010