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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Social media analytics also helps organizations identify positive sentiments and testimonials.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. This is often required for regulatory compliance in industries like health care and finance. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Content marketing. See Direct message.

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