Remove Campaign Remove Health Care Remove Insurance Remove Sentiment
article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144
article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

You get to shape and direct the public sentiment about your business and brand. Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? In plain English, that means it’s easier to make sure your marketing campaigns reach the right people. Why is this important?