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| | PAUL GILLIN
AUGUST 6, 2012 [Campaign, Health Care] An Intelligent Approach to Influence Measurement
Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Victory will go to the swiftest.
| | GET SOCIAL PR
MARCH 17, 2011 [Campaign, Health Care] Four Kinds of Public Relations News Releases
There are four basic news release for any public relations campaign strategy, and depending on the campaign, you may need to use any combination of these. Incidentally, the news release is the basic tool of any campaign strategy, and some public relations campaigns can be conducted entirely with news releases. Say your insurance company has devised a new type of policy compliant with new health care reform guidelines, a news release would tell the general public about the new program and spur new business. The Backgrounder. The Feature. The Follow-up.
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| | WAXING UNLYRICAL
JANUARY 7, 2011 [Campaign, Health Care] How To Kill Relationships With A Slap In The Face
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. don’t care how famous you are. Right.
| | CABRAHAM.COM
OCTOBER 31, 2010 [Campaign, Health Care] Long-Tail Blogger Outreach Campaign Nuts & Bolts
Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Originally posted on Agencyside.net ,part 2 of 3. We identify bloggers who may have a smaller audience but are authenticand have readers who value their opinions. This is not to say that we don’t ever do A-list outreach. We do. We do not let our lists and universes of blogs ever go stale.
| | DAVE FLEET
APRIL 5, 2012 [Campaign, Health Care] I Am Terrific! A Lesson in StoryBranding
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. The following is a guest post by Jim Signorelli. Let me know what you think.
| | FIREBELLY
OCTOBER 9, 2013 [Campaign, Health Care] Obamacare And Social Media: 5 Must-Reads
'The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.
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PAMORAMA [Campaign, Health Care] 40 Social Media Blogs You Should Be Reading
| WEDNESDAY, DECEMBER 16, 2009
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care
, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns
, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health
Communications =-. She founded Blonde 2.0 Blonde 2.0′s great stuff. MORE >>
MOBILEGROOVE [Campaign, Health Care] Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data
| FRIDAY, APRIL 8, 2011
Google says mobile-only campaigns
generate significantly higher click-through rates (CTR). Specifically, advertisers who break out mobile campaigns
see CTR rise — on the average — 11.5 After all, to influence
some 60 percent of consumers to do anything (in this case call or visit a business) is a marketer’s dream. If you are a hybrid electric or electronics brand, then Apple recommends you address users with high household income who also like alternative music and health
and fitness apps. percent, according to Google. Take me. In the U.S., MORE >>
WWW.SOCIALMEDIAEXPLORER.COM [Campaign, Health Care] Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
| FRIDAY, SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care
system recently, I composed this comparison on setup, features and price. chose the health care
system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. added several different keywords based on the name of the health care
system and one of their locations. Still, I love the way Radian6 has added individual Twitter users as “influencers
on the chart. MORE >>
- [Campaign, Health Care] 50 Habits of a Highly Effective Blogger " EdithYeung.com
How about “know the language you’re blogging in or carefully
proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health
Class Audio Download. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome. Donâ??t MORE >>
CONVINCE & CONVERT [Campaign, Health Care] The Key to Social Media Success is Just 2 Letters | Integrated.
| WEDNESDAY, APRIL 14, 2010
Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Ways to Turn Helpfulness Into Marketing Greatness Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services 6 Degrees of Influence
– The Value of Customer-to-Customer Connections jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Great perspective on health care
, too. MORE >>
- [Campaign, Health Care] Social Pros Podcast – Super Bowl Social Media Command Center CONVINCE & CONVERT | THURSDAY, FEBRUARY 2, 2012
- [Campaign, Health Care] Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data MOBILEGROOVE | FRIDAY, APRIL 8, 2011
- [Campaign, Health Care] Crowds predict better than professionals: Google predicts the next flu TRENDS SPOTTING | MONDAY, DECEMBER 15, 2008
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