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Dave Fleet

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

APRIL 5, 2012

I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign. ,” I thought.

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