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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin.

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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

Another group even claims that we should forget these 2 groups and stick with good-old-traditional opt-in email recipients. Let’s take a look at what group: 1. While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans.

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Three Words That Should Never Be Used With Social Media

Webbiquity SMM

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But social media isn’t about reaching the largest number of individuals in a particular group, but rather about reaching and engaging those who are most passionate.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. And I stumbled upon this concept while working on a Facebook Ad campaign. Share it on StumbleUpon. Tweet This!

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Internet Video Tracking.

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What AK Knows About Social Media Marketing « Saying It Social

Saying It Social

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. ROI from a social media marketing campaign can not be specifically determined at the start of a program. Do not be afraid!

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Email blasts – the right (and not annoying) way to do them

Idaconcpts

There are many blast software packages that will target a large group of people who aren’t likely to buy your product. Be sure that you’re able to target your blast group with as much precision as possible. Share it on StumbleUpon. Target Your Recipients Carefully. Others allow you to customize your recipients.