Bill Hartzer

OCTOBER 5, 2023

The study found that urban consumers do favor online influencers, with 28% relying on them. The study also revealed that 47% of consumers are drawn to influencers who are knowledgeable, easily accessible, and create a personal connection with their audience.

Research 148

Research Influencer Social Media Sports 148

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

APRIL 17, 2022

I had been selected for an advertising study. But the full alert read as follows: This ad account has been selected to participate in a 9-week study to help improve campaign performance. First: Kinda cool to be part of a study! You choose a custom audience or group of custom audiences to target. Second: Oh, crap.

Study 196

Study Trends Groups Groups 196

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

The Realtime Report

MARCH 21, 2023

Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. Audience research and analysis is when companies identify and try to understand a targeted group of people who have the potential to become new customers. What Is Audience Research and Analysis?

Analysis 91

Analysis Research Campaign Cost 91

The Realtime Report

OCTOBER 12, 2012

A new study from Twitter and Compete set out to answer these questions. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. Does it really influence users or change behavior?

Campaign 184

Campaign Sites Twitter Compete 184

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

Examples 84

Examples Campaign Social Media Marketing 84

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

Campaign 110

Campaign Social Media Sports Mobile 110

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Study 60

Study Metrics Sample Samples 60

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them.

Social Media 215

Social Media How To Survey Analytics 215

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. Utilize A/B testing for digital advertising to fine-tune messaging.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Ignite Social Media

DECEMBER 14, 2018

From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Socialmedia.biz

JUNE 17, 2018

3 steps to creating a successful $100 Facebook campaign. Most Facebook ad campaigns are geared toward increasing the following specific key performance indicators (KPIs): Reach – How many people in your target audience saw your ad? Tricks for creating a successful campaign quickly. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Campaign: Refers to the title of your campaign, for example, employee advocacy.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

The Realtime Report

NOVEMBER 19, 2020

The Big Five is a personality model that has been thoroughly studied by psychologists and marketing specialists. These people are often seen as independent and stay quiet in a group setting. How does a business go about using personality psychology in their marketing strategy? It starts with the Big Five. What is the Big Five?

How To 185

How To Marketing Analytics Organization 185

Buffer Social

JULY 23, 2018

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in!

Case Study 69

Case Study Study Social Media Tools 69

Techipedia: Tamar Weinberg

APRIL 7, 2014

A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. One recent study showed that 96% of the world’s most influential newspapers are dealing with record drops in circulation. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

JUNE 22, 2020

But helping people identify nefarious information online might be possible through inexpensive digital-media literacy outreach, according to a Princeton University-led study published in the Proceedings of the National Academy of Sciences (PNAS). A team of researchers studied Facebook’s efforts to educate users on how to spot misinformation.

Study 103

Study Sample Samples Research 103

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. You can chat with up to 8 users at a time.

Platform 272

Platform Social Media Influencer Trends 272

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

B2B 62

B2B Strategy Marketing Case Study 62

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

Campaign 60

Campaign Social Media Sports Mobile 60

Mindjumpers

MAY 31, 2012

A case study. Inspired by this universal passion Huggies created a campaign that encouraged photo sharing in a way to build lasting customer relationships. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks.

Case Study 264

Case Study Communities Campaign Study 264